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Special Libraries: Surveying Your Unique Constituencies

As more special libraries need to demonstrate their impact on organizations, customer surveys become increasingly important. These surveys can determine who is using the library, how it’s being used and desired improvements in the library. Armed with quantitative data, special libraries can better plan for their users and prove their value to organizations.

This session will consist of two parts.

• Part 1 will familiarize participants with the basics for creating reliable and actionable surveys: how to set objectives, when and how to survey customers, how to avoid common pitfalls in survey design and analysis.

• Part 2 will be devoted to participants’ questions about and experiences with research. Bring us your thorniest survey issue, and we’ll provide our thoughts on it.

Presenters are Donna E. Fletcher, President, Donna E. Fletcher Consulting, Inc. and Larry Hammond, Principal, Research in Marketing, Inc.

Each speaker has over 25 years of experience in survey and focus group research. Donna Fletcher is a former library trustee and board president in Highland Park, IL. The firms have conducted numerous surveys and focus groups for libraries throughout Illinois and have presented workshops at the Illinois Library Association, Ohio Library Council and various Illinois library systems.

For more information about the presenters visit www.librarysurveys.org.

Please consider making your payment through PayPal. If paying by check, please make check payable to SLA Illinois Chapter. Please note that we are no longer requesting the mailing of checks - all checks will be collected at the door. Receipts will also be available.

WHEN:
Wednesday, February 28, 2007
5:30 p.m. to 6:00 p.m. Registration, Networking and Buffet
6:00 p.m. to 6:15 p.m. Welcome and Announcements 6:15 p.m. to 7:30 p.m. Dinner and Program

LOCATION:
Metropolitan Library System
125 Tower Drive
Burr Ridge, IL

PLEASE NOTE: There will be some transportation provided to and from the Hinsdale Train Station to the MLS office. See below for information. Metra BNSF Line Schedule

MENU:
Mixed Salad with Rolls and Balsamic Vinaigrette Dressing
Soups: Chicken Noodle, Cream of Broccoli, Tomato Corn Chowder
Assorted Sub Sandwiches
Sweet Trays

COST:
Members: $18
Non-Members: $23
Students/Seeking Employment/Retired: $13

Please be aware of the SLA Illinois Chapter No-Show Policy and No Cash Policy for meetings.

Please RSVP by 9:00 p.m. on February 26, 2007 so that we can give an accurate headcount to the caterer.